Gen Z is drinking far less at concerts than previous generations, with many opting for edibles or staying sober for mental health reasons.

This trend impacts smaller concert venues that rely on beverage sales for revenue. The decline in alcohol consumption at concerts is attributed to the high prices of drinks at venues, with some concertgoers preferring marijuana instead.

The shift in alcohol consumption aligns with a broader trend of decreasing alcohol use among college students and rising marijuana use.

A user on X (formally Twitter) tweeted, “I’m pulling out my joints and sparking up. Saving myself a $100 tab.”

Do you drink at concerts?