Following Adidas’ advertisement commemorating the 52nd anniversary of the Munich Olympics, Bella Hadid addressed the criticism.
Hadid said, “For those of you that do not know my heart, I want to make sure you’re hearing directly from me about my recent campaign with Adidas. I would never knowingly engage with any art or work that is linked to a horrific tragedy of any kind.”
She continued, “In advance of the campaign release, I had no knowledge of the historical connection to the atrocious events in 1972. I am shocked, I am upset, and I am disappointed in the lack of sensitivity that went into this campaign. Had I been made aware, from the bottom of my heart, I would never have participated.”
She added, “My team should have known, Adidas should have known and I should have done more research so that I too would have known and understood, and spoken up. As I always have, and always will, speak up for what I believe to be wrong.
“While everyone’s intentions were to make something positive, and bring people together through art, the collective lack of understanding from all parties undermined the process. I do not believe in hate in any form, including antisemitism. That will never waiver, and I stand by that statement to the fullest extent.”
What do you think of Bella Hadid’s statement?
