Usher has advised Kendrick Lamar to enjoy his upcoming Super Bowl half-time show performance in New Orleans and to savor the moment. Usher, who performed at the event in 2024, emphasized the importance of not getting too caught up in perfection and instead focusing on being present and making the most of the opportunity. He encouraged Kendrick to appreciate the significance of the moment in his career and to use it well as a benchmark for his artistry.





